The field of psychometrics, which focuses on the measurement of psychological attributes such as intelligence, personality, and mental health, has long relied on traditional methodologies for test creation, administration, and analysis. However, the advent of artificial intelligence (AI), particularly generative AI, is poised to revolutionize this field. Generative AI, which encompasses machine learning models capable of generating new data, has the potential to enhance psychometrics by improving test design, personalizing assessments, and providing deeper insights into psychological constructs. This article explores how generative AI can be employed in psychometrics, discussing its applications, benefits, challenges, and future directions.