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Attribution Theory and Motivation

Attribution enables the individual to explain his own behaviours and those of others, to interpret what is happening around him and to search for plausible causes that determine an event or action. Attribution Theory must explain the occurrence of certain cognitions using inference, thus reaching a conclusion on the basis of evidence and reasoning, using behaviour as a starting point.

Fritz Heider (buy his books from Amazon) stated that attribution theory concerns the process by which an individual interprets events “as being cause by particular parts of the relatively stable environment”.